Independent review into Eurostar debacle makes grim reading

Howards Way


Howard's Way.... a weekly column from the Rt. Hon. Michael Howard QC. MP.

18 February 2010

The report of the independent review into the debacle suffered by Eurostar and its passengers in December makes grim reading.

Conditions in the trains which were stuck in the tunnel for many hours were appalling, and all trains were cancelled for three days, disrupting the travel plans of almost 100,000 people.

The report demands an urgent review of evacuation procedures and made a number of technical recommendations to ensure that Eurostar trains do not suffer the same breakdowns in future.

Its recommendations include improved rolling stock, a better evacuation plan and vastly improved communication.

Eurostar promised to implement all 21 recommendations made by the review. They have pledged £18 million to equip trains for severe weather and improve passenger care and £12 million to provide a new communication system inside the tunnel.

One element of reassurance came from the review’s finding that evacuations were carried out safely and there was no indication that if there had been a fire people would not have been able to get off the trains very quickly.

After events of this kind we are always told that lessons have been learned. I hope they have been.

But my experience last Thursday does not make me wholly optimistic. Admittedly this had nothing to do with Eurostar. But it did involve communication which should not be the most difficult thing to get right.

I arrived at St Pancras in good time to catch a train to Folkestone so that I could attend the funeral of Rifleman Peter Aldridge, who gave his life so heroically in Afghanistan. All the indicators at the station indicated that the train would leave on time. They were not changed even when an announcement was made that the train would not arrive at St Pancras until 40 minutes after it was supposed to have left.

It must be possible to do better and I shall be taking this up with Southeastern Trains. And I hope they don’t blame the snow!

That, of course, was why the trains ran late. It is no excuse for the failure to communicate properly with passengers.

© Hawkinge Gazette and Channel Coast News 2010

 


 

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Andrew Thomas, Publisher of Communicate magazine Your Headline:: But surely Eurostar's response is less grim. posted:: Feb 20, 2010
 

not registered

Everyone who followed the Eurostar story at the time was astonished at how poorly they had handled their communications. We catalogued Eurostar's trail of incompetence in the February issue of Communicate magazine - http://bit.ly/bF38KB However since then Eurostar has handled their communications excellently. Part of this is because they understand conventional (traditional) crisis communications very well (&, like so many companies, were caught off guard by the way social media can fan the flames of a crisis) and time has given them the opportunity to respond appropriately.

But I also think that they have shown a willingness to learn. The commissioning of an independent review in the first instance was a good start. It highlighted that willingness. The report recommended the use of new media channels in communicating to all their stakeholders and how pleased they must have been at having already responded to that recommendation and set up a corporate twitter account. If they hadn't they would have been telling passengers of the tragic crash in Belgium this week through a twitter account designed to sell long weekends in Brussels.

The infrastructural recommendations may take a little longer, but that Eurostar have responded so quickly on the areas where a quick response was possible must bode well.

 
 

 

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